GQ Picked Our Ocean & Coconut Spray: Meet the Natural Deodorant Turning Heads
By Salt of the Earth
Salt of the Earth is a family-run British natural deodorant brand, and GQ has featured our Ocean & Coconut natural deodorant spray in its round-up of the best natural deodorants. We are, frankly, rather chuffed. Here is what the fuss is about, and why Ocean & Coconut has become one of our most-loved scents.
What did GQ say about Salt of the Earth?
GQ included our Ocean & Coconut spray in its guide to the best natural deodorants, highlighting it as a strong refillable spray option for anyone moving away from aluminium-based antiperspirants. For a small, independent brand making deodorant in Hampshire, a nod from GQ means a great deal, and it tells us the everyday work of getting a natural formula to actually perform is paying off.
You can read GQ's full natural deodorant guide on the GQ website.
Who are Salt of the Earth?
Salt of the Earth is a family-owned natural deodorant brand that has been making deodorant in the UK since 1993. Everything in our core range is made at our own factory in Chandlers Ford, Hampshire. Our deodorants are certified 100% COSMOS Natural by the Soil Association, approved by the Vegan Society and the Vegetarian Society, Leaping Bunny approved, and made by a certified B Corp. We have been refilling sprays, roll-ons and sticks since 2013, long before it was fashionable.
We have collected more than 75 awards over the years, and in 2025 we received The King's Award for Enterprise: International Trade. It has been a good few years for the trophy shelf.
Why Ocean & Coconut?
Ocean & Coconut is a unisex scent built around soft ocean-style notes with a touch of melon and coconut. It opens with coconut and melon, settles into violet and jasmine, and finishes on a warm base of vanilla and coumarin. In plain terms: it smells like a holiday, without smelling like a piña colada.
It is also one of our most-reviewed scents. Our Ocean & Coconut spray has a 4.56 out of 5 average across 45 reviews on our website, and the 500ml refill sits even higher at 4.90 out of 5. People come for the scent and stay for the fact that it works.
