Earth Day offers a moment to reflect on our relationship with the planet. At Salt of the Earth, our name reflects our commitment to formulating natural deodorants that work effectively while innovating new ways to reduce and reuse packaging.

Our Natural Deodorant Journey

Since 1993, our independent family-run business has been creating deodorants with carefully selected ingredients. When Sally bought the business in 2005, she maintained the founding principles of natural formulations, and since Thomas took over in 2008, we've expanded our range while obtaining certifications that verify our product claims.

"We believe in transparency," says Thomas. "That's why we pursued rigorous third-party certifications rather than making self-declared claims about our products."

What Does 100% Natural Origin Really Mean?

When we say our deodorants contain 100% natural origin ingredients, this isn't just marketing language—it's verified by our COSMOS Natural certification from the Soil Association. This certification confirms that our products:

Contain ingredients derived from natural sources
Are free from synthetic fragrances and colours
Don't use genetically modified ingredients
Contain no parabens or phthalates
Are made without petroleum-derived ingredients

Our Refillable Options

Since 2013, we've offered refillable options across our range—sprays, roll-ons, and sticks. Our refill system is straightforward: keep your original container and purchase refills when needed.

Back to Blog

22 April 2025

Happy Earth Day with Salt of the Earth Natural Deodorants

By Thomas Laird

Our Natural Deodorant Journey

"We believe in transparency," says Thomas. "That's why we pursued rigorous third-party certifications rather than making self-declared claims about our products."

What Does 100% Natural Origin Really Mean?

Contain ingredients derived from natural sources
Are free from synthetic fragrances and colours
Don't use genetically modified ingredients
Contain no parabens or phthalates
Are made without petroleum-derived ingredients

Our Refillable Options

Since 2013, we've offered refillable options across our range—sprays, roll-ons, and sticks. Our refill system is straightforward: keep your original container and purchase refills when needed.

Try This Product

Unscented Natural Deodorant Stick

Enjoy freshness with Salt of the Earth’s Unscented natural deodorant stick. Free from added fragrance, this unscented formula is designed for those who prefer a neutral option. Made with 100% natural origin ingredients, this deodorant stick helps reduce single-use plastic reliance with its refillable design—simply swap in a 75g deodorant stick refill when needed. Plus, the natural origin deo formula contains known moisturising ingredients like shea butter and coconut oil to help ensure a smooth gentle application.

£11.49

Shop Now

According to COSMOS standards, cosmetic packaging should be designed to minimise direct and indirect environmental impacts. Our refillable options align with this principle by allowing customers to reuse their original containers.

Certifications That Matter

We believe in the importance of third-party verification:

COSMOS Natural certified: The Soil Association independently verifies that our products meet strict standards for natural cosmetics, including ingredients, manufacturing processes, and packaging considerations.
Leaping Bunny approved: This gold standard for cruelty-free certification confirms that no animal testing occurs at any stage of product development.
Vegan Society registered: This verification ensures all our ingredients are free from animal products and by-products.
B Corp certified: This certification recognises businesses that meet high standards of social and environmental performance and transparency.

Natural Choices for Daily Routines

Earth Day reminds us of the choices we make every day. By choosing our natural deodorants with independently verified certifications, you're selecting products that:

Are formulated with natural origin ingredients
Support transparent business practices
Come from a UK-based family business with strong values
Have been developed with careful consideration of ingredients

Award-Winning Natural Deodorants

With 57 awards and counting, our natural deodorants have been recognised for their effectiveness and innovation. We now offer one of the widest selection of natural deodorant formats and fragrances in the world, all made in our UK factory (except our crystal deodorants).

We're most proud of the community of customers who value natural ingredients and transparent practices in their personal care products.

Thank you for being part of our story—on Earth Day and every day.

What natural choices are you making in your personal care routine? Share your thoughts in the comments below or on social media using #SaltOfTheEarth #EarthDay

Shop Related Products

Products featured in this article

Keep Reading

More expert guides you might find interesting

13 May 20254 min read

Rediscovering Salt of the Earth (Spoiler Alert: We're Kind of a Big Deal)

Natural deodorants made in the UK with 100% natural-origin ingredients. COSMOS certified, Vegan Society approved & refreshingly simple.

Jade Dawes

Read article

26 February 20213 min read

Our Sustainability Promise

At Salt of the Earth, we are dedicated to creating 100% natural, vegan and cruelty free deodorants for you to enjoy. Over the last few years, we have been investing in our product packaging with the aim of lowering their impact on the environment, giving our customers more refillable, plastic free and sustainably packaged options.

Smart Marketing

Read article