By Thomas Laird

Earth Day offers a moment to reflect on our relationship with the planet. At Salt of the Earth, our name reflects our commitment to formulating natural deodorants that work effectively while innovating new ways to reduce and reuse packaging.
Since 1993, our independent family-run business has been creating deodorants with carefully selected ingredients. When Sally bought the business in 2005, she maintained the founding principles of natural formulations, and since Thomas took over in 2008, we've expanded our range while obtaining certifications that verify our product claims.
"We believe in transparency," says Thomas. "That's why we pursued rigorous third-party certifications rather than making self-declared claims about our products."
When we say our deodorants contain 100% natural origin ingredients, this isn't just marketing language—it's verified by our COSMOS Natural certification from the Soil Association. This certification confirms that our products:
Since 2013, we've offered refillable options across our range—sprays, roll-ons, and sticks. Our refill system is straightforward: keep your original container and purchase refills when needed.
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According to COSMOS standards, cosmetic packaging should be designed to minimise direct and indirect environmental impacts. Our refillable options align with this principle by allowing customers to reuse their original containers.
We believe in the importance of third-party verification:
Earth Day reminds us of the choices we make every day. By choosing our natural deodorants with independently verified certifications, you're selecting products that:
With 57 awards and counting, our natural deodorants have been recognised for their effectiveness and innovation. We now offer one of the widest selection of natural deodorant formats and fragrances in the world, all made in our UK factory (except our crystal deodorants).
We're most proud of the community of customers who value natural ingredients and transparent practices in their personal care products.
Thank you for being part of our story—on Earth Day and every day.
What natural choices are you making in your personal care routine? Share your thoughts in the comments below or on social media using #SaltOfTheEarth #EarthDay
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