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Stories, tips, and updates from Salt of the Earth. Discover the natural way to stay fresh.
Salt of the Earth Receives King's Award for Enterprise
It's not every day a deodorant company receives Royal recognition. On 14th October 2025, His Majesty's Lord-Lieutenant presented Salt of the Earth with the King's Award for Enterprise – International Trade at our Chandlers Ford factory. The award recognises 137% international sales growth, exporting our certified natural deodorants to 35 countries. From home-based start-up to COSMOS Natural and B Corp certified manufacturer – this belongs to everyone who chose natural.
By Roselle Peck
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We're Backing the Solent Amazons – Let's Talk About Women's Sport
We're proud to sponsor the Solent Amazons Women's Ice Hockey Club. The south coast's only women's ice hockey team shares our values of hard work, authenticity, and community impact. Supporting women's sport matters.
Trick or Treat Your Pits: SUPERnatural Deodorants for Halloween (and Beyond)
Go SUPERnatural this Halloween with our frighteningly fresh Sage & Mint spray and scream-worthy Strawberry roll-on - naturally effective all day long.
Should You Be Using an Antibacterial Deodorant?
If you have spent the last few months with a bottle of hand sanitiser in your bag (and car, desk drawer, bathroom cupboard and bedside cabinet!), you’ll be pleased to learn that hand gel isn’t the only toiletries product that’s been protecting your body from bacteria.
🧊 The Crystal That Keeps Things Cool (and Clean)
Discover our plastic-free, unscented deodorant crystal – made from one natural mineral. A simple, low-waste swap perfect for Plastic Free July and beyond.
Crystal Deodorant Classic
For over 20 years, our Classic Crystal Deodorant has been a trusted choice, helping customers feel fresh and protected day after day. Crafted from pure mineral salt, it remains a simple and effective option for modern skincare. Just One Ingredient - This alum stone is crafted from only potassium alum, a naturally occurring mineral salt. This crystal deodorant sits lightly on the skin creating a protective layer that helps to effectively neutralise the growth of odour-causing bacteria without clogging pores.
Meet Our AI‑Generated Cuddly Characters: Jumping on the Jellycat Trend
We spotted the whole Jellycat trend doing the rounds and thought, "What would our deodorants look like as cuddly characters?" So we fed our product range into AI and out popped these ridiculously charming little things. Meet Crystal Classic with that "Unscented" badge, Lavender & Vanilla Balm with perfect rosy cheeks, fresh-faced Melon & Cucumber Stick, seaside-vibes Ocean & Coconut Spray, and sophisticated Oud & Bergamot Roll-On. Each one perfectly captures the personality of our natural deodorant formats.
Collaboration Over Competition: When Natural Deodorant Brands Unite
This National Deodorant Day, we welcomed Brett Sanders from The Natural Deodorant Co. to our Hampshire warehouse. As fellow UK family businesses in the natural deodorant space, our meeting highlighted an important principle: there's room for all of us in the natural personal care movement. Read about how we're supporting each other through warehouse upgrades, sharing resources, and working together to help more people discover the benefits of natural deodorants.
Salt of the Earth Natural Deodorant Showcase: Highlights from NOPE 2025
We've just returned from the bustling Natural & Organic Products Europe (NOPEX) show where our complete range of natural deodorants attracted enthusiastic visitors. Our newly acquired B Corp Certification and King's Award for Enterprise were hot topics, while our extensive range of formats—from Classic Crystal to refillable sprays and plastic-saving pouches—surprised even longtime fans. Discover what makes our COSMOS Natural certified deodorants stand out in the crowded natural product market.
Rediscovering Salt of the Earth (Spoiler Alert: We're Kind of a Big Deal)
Natural deodorants made in the UK with 100% natural-origin ingredients. COSMOS certified, Vegan Society approved & refreshingly simple.
Ocean & Coconut Natural Deodorant Spray 100ML
Bring the holiday feeling home with Ocean & Coconut. A refreshing mix of cool ocean breeze and smooth, creamy coconut, this fragrance is like sunshine and sea air in a bottle. Fresh yet comforting, it’s the perfect pick-me-up when you need a touch of escapism. This spray is also refillable – just choose our 300ml Refill Pouches or 500ml Refill Bottles to keep the coastal vibes flowing with less packaging. Features and Benefits:✅ 100% Natural Origin Ingredients – With soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards.
Behind the Scenes: Setting Up Our Stand at NOPE 2025
Take a peek behind the curtain as our team sets up our stand at Natural & Organic Products Europe 2025. From cardboard displays showcasing our refillable pouches to a last-minute dash for forgotten bestsellers, it's all in a day's work for our COSMOS Natural certified, family-run deodorant brand.
Leaping Bunny Approved - Isn’t Just a Claim, It’s a Commitment!
Not all cruelty-free claims are equal. Discover why Salt of the Earth chose Leaping Bunny approval—the globally recognised gold standard that goes beyond legal requirements with independent audits, supply chain verification, and absolute transparency.
Salt of the Earth Receives Prestigious King's Award for Enterprise 2025, International Trade
Salt of the Earth has earned the King’s Awards for Enterprise 2025 (International Trade) after 137 % export growth—discover how our family‑run natural deodorant brand went global.
Unscented Natural Refillable Roll-On Deodorant
Choose the straightforward freshness of our Unscented Roll-On – effective deodorant protection with no added fragrance. Ideal if you prefer your deodorant simple and scent-free, letting your perfume or aftershave take centre stage. This roll-on is refillable, so you can keep it going with our 225ml Refill Pouches or larger 525ml Refill Bottles. More deodorant, less packaging – simple. Features and Benefits:✅ 100% Natural Origin Ingredients – Made with soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards and responsible sourcing.
Amber & Sandalwood Natural Refillable Roll-On Deodorant
Step into warmth with Amber & Sandalwood – a rich fragrance where smooth amber meets earthy sandalwood. Deep and grounding, it’s perfect if you prefer something bold and sophisticated. This roll-on is also refillable, so you can top it up again and again with our 225ml Pouches or 525ml Bottles – practical, easy, and with less packaging. Features and Benefits:✅ 100% Natural Origin Ingredients – With soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards.
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Crystal Deodorant Classic
For over 20 years, our Classic Crystal Deodorant has been a trusted choice, helping customers feel fresh and protected day after day. Crafted from pure mineral salt, it remains a simple and effective option for modern skincare. Just One Ingredient - This alum stone is crafted from only potassium alum, a naturally occurring mineral salt. This crystal deodorant sits lightly on the skin creating a protective layer that helps to effectively neutralise the growth of odour-causing bacteria without clogging pores.
Ocean & Coconut Natural Deodorant Spray 100ML
Bring the holiday feeling home with Ocean & Coconut. A refreshing mix of cool ocean breeze and smooth, creamy coconut, this fragrance is like sunshine and sea air in a bottle. Fresh yet comforting, it’s the perfect pick-me-up when you need a touch of escapism. This spray is also refillable – just choose our 300ml Refill Pouches or 500ml Refill Bottles to keep the coastal vibes flowing with less packaging. Features and Benefits:✅ 100% Natural Origin Ingredients – With soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards.
Unscented Natural Refillable Roll-On Deodorant
Choose the straightforward freshness of our Unscented Roll-On – effective deodorant protection with no added fragrance. Ideal if you prefer your deodorant simple and scent-free, letting your perfume or aftershave take centre stage. This roll-on is refillable, so you can keep it going with our 225ml Refill Pouches or larger 525ml Refill Bottles. More deodorant, less packaging – simple. Features and Benefits:✅ 100% Natural Origin Ingredients – Made with soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards and responsible sourcing.