By Thomas Laird

Say hello to the Salt of the Earth family—AI style! We’ve jumped on the cuddly Jellycat character trend with these adorable AI-generated versions of our bestselling deodorants.
Right, confession time: we spotted the whole Jellycat trend doing the rounds and thought, “What would our deodorants look like as cuddly characters?” So we fed our product range into AI and out popped these ridiculously charming little things.
These AI characters each embody a real Salt of the Earth deodorant, transformed into plushy pals:
A steady little buddy wearing an “Unscented” badge—just like our real crystal deodorants that last absolutely ages.

Complete with rosy cheeks, it embodies the delightful spa‑like feeling of our deodorant balms.

Fresh as anything—refillable stick. Learn more on our refillable sticks page.

Major seaside vibes from our original refillable sprays.

Pure sophistication, inspired by our posh refillable roll‑ons.

While these AI characters are ridiculously charming, there’s no substitute for the human touch when it comes to our product photography and videos. Our creative team has an artistic eye that AI just can’t replicate—perfect lighting, styling, and shots that make a simple deodorant stick look genuinely appealing.
We admit—it’s genius. Giving everyday objects cute faces and personalities taps into that irresistible “aww” factor. Even though you can’t cuddle these AI versions, each pupper perfectly channels the spirit of its format: Crystal Classic is reliable, the balm is relaxed, the spray is energetic and ready for anything.
We’re dying to know—who would you hug first? The fresh-faced stick? The sophisticated roll-on? Or perhaps the classic crystal with cheeky eyes?
Ready to try the real versions? Browse our full range of natural deodorants—they may not have faces, but our COSMOS Natural certified formulas really work better than their digital counterparts!