Meet Our AI‑Generated Cuddly Characters: Jumping on the Jellycat Trend
By Thomas Laird

Say hello to the Salt of the Earth family—AI style! We’ve jumped on the cuddly Jellycat character trend with these adorable AI-generated versions of our bestselling deodorants.
Right, confession time: we spotted the whole Jellycat trend doing the rounds and thought, “What would our deodorants look like as cuddly characters?” So we fed our product range into AI and out popped these ridiculously charming little things.
The Digital Deodorant Gang
These AI characters each embody a real Salt of the Earth deodorant, transformed into plushy pals:
Crystal Classic
A steady little buddy wearing an “Unscented” badge—just like our real crystal deodorants that last absolutely ages.

Lavender & Vanilla Balm
Complete with rosy cheeks, it embodies the delightful spa‑like feeling of our deodorant balms.







