12 May 2025

Behind the Scenes: Setting Up Our Stand at NOPE 2025

By Thomas Laird

Salt of the Earth completed exhibition stand at NOPE 2025, featuring cardboard display panels, our sniff station, product shelving, certification logos, and 100% natural origin messaging alongside our B Corp certification.

It's that time of year again! The Natural & Organic Products Europe (NOPE) exhibition is one of the highlights of our calendar, and this year's event promised to be our best showing yet. Join us for a behind-the-scenes peek at our setup day adventures...

Sun's Out, Stands Up!

What a gloriously un-British day to travel up to London! With the sun beaming down and temperatures hitting a rather lovely 22°C (practically tropical by UK standards), our team headed to the ExCeL centre with excitement and anticipation.

Last week, we'd done a quick mock setup of our stand in our Hampshire warehouse. Everything looked fantastic. We were confident and prepared.

Or so we thought.

Thomas, Managing Director of Salt of the Earth, taking a selfie during the NOPE 2025 exhibition setup, wearing a high-visibility vest with our exhibition stand in the background showcasing our 100% natural origin deodorant range with refillable products and certification information.

Box Fort Building 101

There's nothing particularly glamorous about trade show setup day. It's essentially grown adults building elaborate box forts—albeit ones featuring award-winning natural deodorants!

We arrived to find two pallets waiting outside our allocated space, and everyone immediately set about transforming these flat-packed materials into our home for the next few days.

"Pass the cabinet key!" "Has anyone seen the projector cable?" "Who's got the next round of teas?"

The cardboard display panels we use are a conscious choice and align with our commitment to avoiding unnecessary plastic. This year's design beautifully showcases our latest innovation: refillable pouches for our spray and roll-on deodorants, a significant step forward in our plastic reduction journey.

As a COSMOS Natural certified brand (excluding our crystal range), we ensure every detail of our presentation reflects our values—from our product formulations to how we present ourselves.

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Ocean & Coconut Natural Refillable Roll-On Deodorant

Bring the tropics to your routine with Ocean & Coconut – a refreshing splash of ocean breeze blended with smooth, creamy coconut. Uplifting and comforting, it’s like a holiday in a roll-on. This roll-on is refillable, so you can keep the coastal fragrance flowing with our 225ml Pouches or 525ml Bottles – less packaging, more of what you love. Features and Benefits:✅ 100% Natural Origin Ingredients – Made with soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards and responsible sourcing.

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The Great Ocean & Coconut Calamity

Setup was progressing smoothly until someone uttered those dreaded words: "Where's the Ocean & Coconut spray?"

Cue the panic. Not only is our Ocean & Coconut deodorant spray one of our bestsellers, but we'd also entered it (and its refill) into an award category. Plus, it's consistently one of the most popular options at our scent station. And somehow, we'd left the entire stock back at the warehouse.

After a brief moment of despair, we remembered the beauty of wide distribution: there was a Holland & Barrett just a tube ride away in Canary Wharf. Our managing director Thomas (who co-owns our family business with his mum Sally and dad Stuart) immediately volunteered for the rescue mission.

One hasty Tube journey later, Thomas found five bottles on the shelf—just enough to save our display! The staff might have been slightly bemused watching him clear their entire stock, but such is the life of a natural deodorant entrepreneur.

This little adventure perfectly illustrates one of the benefits of our UK presence: you're never too far from a Salt of the Earth deodorant. As an independent, family-run UK manufacturer (except for our crystal deodorants), we take pride in our nationwide availability.

Hand holding three Salt of the Earth Ocean & Coconut refillable deodorant sprays purchased from Holland & Barrett during our NOPE 2025 exhibition setup, showing the 100% natural origin, Vegan Society, and COSMOS Natural certifications on the packaging.

Ready to Welcome Visitors

By late afternoon, our stand was finally complete. Our comprehensive range was displayed in all its Vegan Society approved, Leaping Bunny certified glory. The scent station was set up, awards were gleaming, and our innovative refill pouches were positioned for maximum impact.

The team stepped back to admire our work—a beautiful representation of our brand values and commitment to creating genuine natural deodorants that really work. We're particularly excited to showcase our refill options, which we've offered since 2013 as part of our commitment to reducing packaging waste.

If you're attending NOPE 2025, please stop by our stand to say hello and experience our 100% natural origin ingredients for yourself. We'll be the ones with the great-smelling booth and the slightly exhausted but enthusiastic team!

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Ocean & Coconut Roll-On Refill Pouch 225ML

Love your Ocean & Coconut Refillable Roll-On? Keep those refreshing, beachy vibes flowing with our handy Refill Pouch. Each 225ml pouch gives you up to three refills – less packaging, more of the natural deodorant you love. By choosing a refill pouch, you’ll be using up to 85% less plastic compared to buying three new roll-ons (based on packaging weight). A simple swap that helps cut down plastic waste while keeping you feeling confident. 💡 Why Refill?✅ Up to 85% less plastic (vs three new roll-ons, by weight)✅ Easy to use – just pour, refill, and roll✅ Certified COSMOS Natural with botanical extracts✅ Vegan Society registered & Leaping Bunny approved

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2 Pack - Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it provides reliable protection against body odour. Now with a natural moisturising factor for enhanced hydration, quicker drying, and reliable protection against body odour. Please be aware this is not part of our refillable range! Independent Health Stores Independent Pharmacies Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Ingredients We Don't Use: Aluminium Chlorohydrate, Triclosan, Parabens. Format: Roll On Deodorant Manufactured in: UK

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Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it helps to protect against body odour. Comfortably Dry. Naturally Fresh - Potassium Alum offers a mild astringent feel for drier underarms, while Sodium Lactate helps absorb moisture. A soft parfum harmonises with your natural scent for a fresher aroma. Please be aware this is not part of our refillable range! Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Format: Roll On Deodorant Manufactured in: UK

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The Great Ocean & Coconut Calamity

Setup was progressing smoothly until someone uttered those dreaded words: "Where's the Ocean & Coconut spray?"