Rediscovering Salt of the Earth (Spoiler Alert: We're Kind of a Big Deal)
By Jade Dawes
Tired of deodorants with long lists of ingredients? Us too! That's why we created Salt of the Earth – effective natural deodorants with ingredients you can understand.
Let's get reacquainted, shall we? Think of this as our second first date – but don't worry, we already know our products perform.
The Family Behind the Freshness
Picture this: an independent, family-run UK business passionate about natural deodorants. We're not some faceless corporation – we're real people who genuinely get excited about creating effective natural alternatives (yes, we're aware how that sounds at dinner parties).
We've spent years developing formulas with carefully selected natural-origin ingredients. (Our deodorants are for external use only, as our lawyers insist we mention.)
What Makes Us Different? Glad You Asked!
100% Natural-Origin Ingredients
We've all seen products with ingredient lists that include chemicals you can't pronounce. That's not us.
Our UK-manufactured deodorants contain 100% natural-origin ingredients, and we've got the COSMOS Natural certification to verify this claim. We didn't just add one natural ingredient – our entire formula meets COSMOS standards!
A Different Approach to Odour Protection
Conventional antiperspirants work by reducing sweat. Our approach? We focus on the bacteria that can cause odour when they interact with sweat.
Our natural minerals help create conditions that inhibit odour-causing bacteria while allowing your body to function naturally.
Independently Certified
Each of our products is:
- COSMOS Natural certified by the Soil Association – verifying our natural-origin ingredients and processes
- Vegan Society approved – confirming no animal ingredients or testing
- Leaping Bunny approved – meeting the gold standard for cruelty-free cosmetics
