Behind the Scenes: Setting Up Our Stand at NOPE 2025
By Thomas Laird
It's that time of year again! The Natural & Organic Products Europe (NOPE) exhibition is one of the highlights of our calendar, and this year's event promised to be our best showing yet. Join us for a behind-the-scenes peek at our setup day adventures...
Sun's Out, Stands Up!
What a gloriously un-British day to travel up to London! With the sun beaming down and temperatures hitting a rather lovely 22°C (practically tropical by UK standards), our team headed to the ExCeL centre with excitement and anticipation.
Last week, we'd done a quick mock setup of our stand in our Hampshire warehouse. Everything looked fantastic. We were confident and prepared.
Or so we thought.
Box Fort Building 101
There's nothing particularly glamorous about trade show setup day. It's essentially grown adults building elaborate box forts—albeit ones featuring award-winning natural deodorants!
We arrived to find two pallets waiting outside our allocated space, and everyone immediately set about transforming these flat-packed materials into our home for the next few days.
"Pass the cabinet key!" "Has anyone seen the projector cable?" "Who's got the next round of teas?"
The cardboard display panels we use are a conscious choice and align with our commitment to avoiding unnecessary plastic. This year's design beautifully showcases our latest innovation: refillable pouches for our spray and roll-on deodorants, a significant step forward in our plastic reduction journey.
As a COSMOS Natural certified brand (excluding our crystal range), we ensure every detail of our presentation reflects our values—from our product formulations to how we present ourselves.
