You Smell, We Listen: The Story Behind the Scent Station

When you're wandering the buzzing halls of a trade show and you catch a whiff of something fresh, floral, or a bit mysterious... chances are, you've found our Salt of the Earth Scent Station.

We set it up at every trade show we attend—from COSMOPROF in Bologna to NOPE in London —because it’s the perfect way to bring our natural spray deodorants to life. Sure, we can talk about our COSMOS Natural certification, our refillable packaging, and our Vegan Society approval (and we do love a good natter about that!). But nothing beats seeing your face light up when you find your scent.

What is the Scent Station?

It’s exactly what it sounds like—a hands-on (or should we say nose-on) way to experience our full spray deodorant range. Each one is made with 100% natural origin ingredients and available in a refillable spray bottle.

From the woody warmth of Amber & Sandalwood to the bright citrus lift of Neroli & Orange Blossom, we lay out all your options in one beautifully fragrant spot. It’s your chance to explore the collection, ask questions, and tell us exactly what you think.

One of the best parts? The conversations.

We love hearing what draws you to a scent—whether it reminds you of a holiday in Morocco, your nan’s garden, or simply makes you feel more like yourself. And that feedback? We take it seriously. It helps us decide what scents to keep, which ones to improve, and what new ideas to explore next.

You Help Shape What Comes Next

Sometimes, you’ll even get to sniff a fragrance-in-development—a top-secret blend we’re testing for future release. We’ll often ask you to vote on your favourite, or share your gut reaction. ("Smells like a spa!" is a favourite.)

This is a big part of how we stay grounded in what our community actually wants. After all, Salt of the Earth was built on trust, transparency, and real conversations—not just trends.

So if you’ve ever told us “this one’s a winner” or “that one’s a bit too sweet for me,” thank you. You’re part of the process.

Where to Find Us Next

We’ll be popping up at a few shows this year, and yes—the Scent Station will be there. Keep an eye on our Instagram or Wholesale page for updates. (And bring your nose.)

Until then, you can explore the full range of natural deodorant sprays here. You might just discover your next signature scent!

Your feedback really does shape what we do. Got a dream scent combo in mind? Drop us a message—we’re always listening!