By Jade Dawes

Move over oat milk lattes. There’s a new morning ritual in town!
Introducing our most a-wake-ening launch yet: the world’s first Caffeinated Deodorant. That’s right. Coffee... for your pits. Because showering isn't stimulating enough, apparently.
Our completely real and definitely not made up new Energising Coffee Refillable Roll-On is packed with bold roast aromas, intense bean energy, and just the right hint of over-caffeinated panic. One swipe and BOOM — your underarms are buzzing. Literally. (Side effects may include high-fiving strangers and speaking exclusively in productivity quotes.)

Forget the 3pm slump. With our patent-pending (not really) Pitpresso™ technology, each roll-on delivers a smooth, triple-shot glide of energy-enhancing caffeine extract directly to your underarms.
You’ll smell like a walking café and sweat like a motivational speaker.
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⚡ Extra Shot Strength (No decaf nonsense here)
💪 Natural Bean Power™ (made up but sounds impressive)
🔁 Refillable, recyclable, and remarkably not real
😮 Suitable for armpits, not suitable for consumption
🧠 Fully endorsed by absolutely no scientists
No. No, it is absolutely not real.
It’s April Fools’ Day, and we couldn’t resist. There’s no caffeine in our deodorants, no coffee-infused pits, and we have no intention of launching a “Pitpresso” range (though the name is kind of iconic, not gonna lie).
That said... if you would buy a coffee-scented deodorant, we’re not above taking notes. 👀
While we don’t offer barista-grade underarm boosters (yet), we do offer award-winning natural deodorants that:
✅ Are made from 100% natural origin ingredients
✅ Are certified COSMOS Natural, Vegan Society, and Leaping Bunny approved
✅ Actually exist, unlike this one
✅ Come in a range of genuinely lovely scents (sorry, not coffee)
🛍️ Explore Our Very Real Deodorants Here
Thanks for playing along — and remember: coffee goes in your cup, not your pits!
Happy April Fools’ Day!
Products featured in this article