Take Action to Save Cruelty Free Cosmetics
By Smart Marketing

We’re proud to be Cruelty Free at Salt of the Earth, which is why we want to raise awareness regarding the threat to Europe’s ban on animal testing. The European Chemicals Agency (ECHA) is proposing new animal testing for ingredients, including ingredients that have been used safely for many years.
We would hate to see the animal testing ban in Europe broken. If you want to get involved and take action to save Cruelty Free Cosmetics then sign to support at www.savecrueltyfree.eu, further information can be found below.
Europe’s longstanding ban on animal testing is under threat. We must act now to Save Cruelty Free Cosmetics. We’ve joined forces with The Body Shop and animal protection organisations to sound a rallying call for consumers to sign the European Citizens’ Initiative – a formal mechanism for people to demand new legislation. Together with People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe (CFE), Humane Society International (HSI), Eurogroup for Animals and the European Coalition to End Animal Experiments (ECEAE)*, we’re campaigning for one million signatures to Save Cruelty Free Cosmetics in Europe. Will you join us?
After decades of campaigning – by everyday people, animal protection organisations and companies, the European Union (EU) banned testing cosmetics products on animals in 2004. It put a stop to tests for cosmetics ingredients in 2009 – and finally, in 2013, the EU prohibited the sale of all cosmetics products that had been tested on animals. This landmark ban became the gold standard for regulatory change in countries all over the world. But now the ban is under threat.
Cruelty free cosmetics need our help