9 December 2024

Salt of the Earth Expands to Holland & Barrett Benelux! 🌟

By Jade Dawes

We’re over the moon to share some incredible news: Salt of the Earth deodorants have officially landed in 230 Holland & Barrett stores across the Benelux region! 🎉 This expansion is a huge milestone, and we couldn’t be more thrilled to bring our bestselling natural deodorants to even more shelves.

Six Bestselling Products to Fall in Love With 💚

We’ve stocked Holland & Barrett Benelux with six of our most popular SKUs, available in both standard roll-ons and refillable sprays. Here’s what’s waiting for you:

Unscented: Offering effective protection without fragrance.
Ocean & Coconut: A dreamy tropical scent that transports you to sandy shores.
Melon & Cucumber: A refreshing, fruity pick that feels like summer in a bottle.

Each product is crafted with 100% natural ingredients and our sprays feature refillable packaging, helping you stay fresh while protecting the planet.

A Trusted Partnership Goes International 🌍

This launch marks a new chapter in our long-standing relationship with Holland & Barrett, a partnership we’ve proudly nurtured in the UK for over 20 years. Expanding this trust internationally feels like the perfect next step—and we’re so excited to now be part of their Benelux stores!

Try This Product

2 Pack - Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it provides reliable protection against body odour. Now with a natural moisturising factor for enhanced hydration, quicker drying, and reliable protection against body odour. Please be aware this is not part of our refillable range! Independent Health Stores Independent Pharmacies Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Ingredients We Don't Use: Aluminium Chlorohydrate, Triclosan, Parabens. Format: Roll On Deodorant Manufactured in: UK

£12.58Shop Now

Certifications You Can Trust ✔️

Our deodorants are certified and approved by some of the most trusted organisations in the world:

COSMOS Natural: Ensuring our products meet the highest natural ingredient standards.
Leaping Bunny: A global gold standard for cruelty-free products.
Vegan Society: Certifying our deodorants are 100% vegan-friendly.

These certifications reflect our commitment to creating deodorants that are kind to your skin, animals, and the environment.

What’s Next? 🎉

If you’re in Belgium, the Netherlands, or Luxembourg, head to your nearest Holland & Barrett and check out our range! Snap a photo of your favourite deodorant and tag us (@saltoftheearthdeodorant) for a chance to be featured on our social media.

Here’s to spreading natural freshness and refillable innovation across the Benelux. Together, we can make a real difference—one refill at a time.

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Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it helps to protect against body odour. Comfortably Dry. Naturally Fresh - Potassium Alum offers a mild astringent feel for drier underarms, while Sodium Lactate helps absorb moisture. A soft parfum harmonises with your natural scent for a fresher aroma. Please be aware this is not part of our refillable range! Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Format: Roll On Deodorant Manufactured in: UK

£6.99Shop Now

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Ocean & Coconut Natural Refillable Roll-On Deodorant

Bring the tropics to your routine with Ocean & Coconut – a refreshing splash of ocean breeze blended with smooth, creamy coconut. Uplifting and comforting, it’s like a holiday in a roll-on. This roll-on is refillable, so you can keep the coastal fragrance flowing with our 225ml Pouches or 525ml Bottles – less packaging, more of what you love. Features and Benefits:✅ 100% Natural Origin Ingredients – Made with soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards and responsible sourcing.

£7.49Shop Now

Quick View

2 Pack - Unscented Roll-On Deodorant

Discover the dependable performance of Salt of the Earth's unisex Unscented Deodorant Roll-On, meticulously designed to provide reliable protection against body odour. Crafted from 100% natural origin ingredients, this roll-on offers a gentle yet effective solution for everyday freshness. Enriched with the soothing properties of aloe vera, it helps keep you feeling fresh while caring for your skin with each application. Helps protect against body odour without added fragrance. Now with a natural moisturising factor for enhanced hydration, quicker drying, and reliable protection against body odour. Please be aware this is not part of our refillable range! Independent Health Stores Independent Pharmacies Holland & Barrett Waitrose Ingredients: Aqua, Potassium Alum, Propanediol, Magnesium Chloride, Triethyl Citrate, Aloe Barbadensis Leaf Juice*, Galactoarabinan, Sodium Bicarbonate, Sclerotium Gum, Sodium Anisate. *Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Ingredients We Don't Use: Aluminium Chlorohydrate, Triclosan, Parabens. Format: Roll On Deodorant Manufactured in: UK

£10.78Shop Now

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Certifications You Can Trust ✔️

Our deodorants are certified and approved by some of the most trusted organisations in the world:

COSMOS Natural: Ensuring our products meet the highest natural ingredient standards.
Leaping Bunny: A global gold standard for cruelty-free products.
Vegan Society: Certifying our deodorants are 100% vegan-friendly.

These certifications reflect our commitment to creating deodorants that are kind to your skin, animals, and the environment.

What’s Next? 🎉

Here’s to spreading natural freshness and refillable innovation across the Benelux. Together, we can make a real difference—one refill at a time.