28 January 2025

A Night to Celebrate: Salt of the Earth at the Northern Digital Awards

By Thomas Laird

Some evenings are worth swapping the usual routine for something a little more exciting. Last week, I traded emails and deodorant-testing for the Northern Digital Awards in Manchester—a fantastic celebration of the best in digital marketing across the North of England. As the Managing Director of Salt of the Earth Natural Deodorants, a proudly independent and family-run business, it was an honour to join this inspiring event alongside our incredible digital agency, Cedarwood Digital.

Celebrating Success: Cedarwood Digital Takes Centre Stage

Cedarwood Digital didn’t just attend—they dominated, taking home six awards! We were especially thrilled to see their work with Salt of the Earth recognised in these two categories:

Best Digital Marketing Campaign - Health & Beauty
Best Low Budget Campaign

It’s a huge achievement for their team and a proud moment for us to know our brand is being represented so successfully in the digital space.

Try This Product

2 Pack - Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it provides reliable protection against body odour. Now with a natural moisturising factor for enhanced hydration, quicker drying, and reliable protection against body odour. Please be aware this is not part of our refillable range! Independent Health Stores Independent Pharmacies Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Ingredients We Don't Use: Aluminium Chlorohydrate, Triclosan, Parabens. Format: Roll On Deodorant Manufactured in: UK

£12.58Shop Now

Why This Matters to Us (and You)

At Salt of the Earth, we’ve always been about more than deodorants. As a family business, we care deeply about the relationships we build—with our customers, our partners, and everyone who helps us grow. These awards are proof of what can happen when creative minds work together to bring a brand’s story to life.

For us, it’s not just about campaigns and awards. It’s about making a genuine connection with the people who believe in what we do and creating products that deliver on their promise.

A Night to Remember

The Northern Digital Awards was an evening filled with energy, inspiring conversations, and a healthy dose of celebration. A big thank you to the team at Cedarwood Digital—Amanda Walls, Anna Simpson, and the rest of the crew—for not just their award-winning campaigns but also for inviting me to share in this special moment. Watching their hard work recognised on such a big stage was a highlight in itself.

Looking Ahead

This night was a reminder of how far we’ve come—but it’s also motivation to keep pushing forward. Whether it’s refining our products, improving how we connect with our customers, or exploring new ways to share our story, we’re excited about what lies ahead.

Thank you for being part of the Salt of the Earth journey. Your support inspires everything we do, and we can’t wait to show you what’s next.

Discover What’s Behind the Buzz

Curious about the award-winning campaigns that put Salt of the Earth in the spotlight? Explore our natural deodorants and see what makes us stand out—one spray, stick, or roll-on at a time.

Shop Related Products

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Quick View

Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it helps to protect against body odour. Comfortably Dry. Naturally Fresh - Potassium Alum offers a mild astringent feel for drier underarms, while Sodium Lactate helps absorb moisture. A soft parfum harmonises with your natural scent for a fresher aroma. Please be aware this is not part of our refillable range! Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Format: Roll On Deodorant Manufactured in: UK

£6.99Shop Now

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2 Pack - Lavender & Vanilla Natural Roll-On Deodorant

Scented with a balanced blend of lavender, vanilla, and botanical extracts, Salt of the Earth's Lavender & Vanilla Deodorant Roll-On provides reliable protection against body odour. Crafted from 100% natural origin ingredients, including comforting aloe vera and magnesium, it ensures gentle care for your skin. Now with a natural moisturising factor for enhanced hydration, quicker drying, and reliable protection against body odour. Please be aware this is not part of our refillable range! Independent Health Stores Independent Pharmacies Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum*), Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Linalool, *Limonene, *Geraniol, *Citronellol, *Citral, *Eugenol, *Benzyl Benzoate, *Farnesol *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Ingredients We Don't Use: Aluminium Chlorohydrate, Triclosan, Parabens. Format: Roll On Deodorant Manufactured in: UK

£12.58Shop Now

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Amber & Sandalwood Natural Deodorant Stick

Enjoy freshness with Salt of the Earth's Amber & Sandalwood natural deodorant stick. This warm and refreshing fragrance combines the rich aroma of amber with the woody depth of sandalwood. Made with 100% natural origin ingredients, this deodorant helps protect against body odour naturally. The refillable design helps reduce single-use plastic reliance—simply swap in a 75g deodorant stick refill when needed. Plus, the natural origin deo formula contains known moisturising ingredients like shea butter and coconut oil to help ensure a smooth application.

£11.49Shop Now

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Why This Matters to Us (and You)

For us, it’s not just about campaigns and awards. It’s about making a genuine connection with the people who believe in what we do and creating products that deliver on their promise.

A Night to Remember

Looking Ahead

Thank you for being part of the Salt of the Earth journey. Your support inspires everything we do, and we can’t wait to show you what’s next.

Discover What’s Behind the Buzz

Curious about the award-winning campaigns that put Salt of the Earth in the spotlight? Explore our natural deodorants and see what makes us stand out—one spray, stick, or roll-on at a time.