11 April 2025

Salt of the Earth Returns to Natural & Organic Products Europe 2025

By Thomas Laird

We're excited to announce that Salt of the Earth will be exhibiting once again at the Natural & Organic Products Europe show in London on 12-13 May 2025. This marks our fourth consecutive year at this prestigious trade event, and we can't wait to connect with our retailers and industry partners.

Where to Find Us

You'll find our friendly team at stand F20 in the Natural Beauty Expo area. Pop by to see our full range of natural deodorants, including some exciting new additions we'll be revealing!

Unveiling Our Latest Innovation

This year, we're particularly thrilled to be launching a brand new refill option, expanding our commitment to reducing plastic waste. As pioneers in refillable natural deodorants since 2013, we're constantly looking for ways to improve our sustainability credentials while maintaining our high performance standards.

Award Contenders

We're proud to have two products entered into the show's prestigious Innovation Awards:

Best New Vegan Beauty Product - Oud & Bergamot Refillable Roll-On Deodorant
Best New Body Care Product - Our new refill option (launch coming soon!)

With 57 awards already under our belt, we're hopeful about adding to our collection!

Proudly B Corp Certified

Try This Product

Oud & Bergamot Natural Refillable Roll-On Deodorant

Bold and confident, Oud & Bergamot blends smoky, woody oud with a sharp citrus twist. A refined fragrance with character and depth. This roll-on is refillable, making it easy to keep topped up using our 225ml Pouches or 525ml Bottles – less packaging, more of the scent you enjoy. Features and Benefits:✅ 100% Natural Origin Ingredients – Made with soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards and responsible sourcing.

£7.49Shop Now

For the first time, we'll be exhibiting as a certified B Corporation alongside our existing certifications (COSMOS Natural certified by the Soil Association, Leaping Bunny approved, and Vegan Society registered). This additional certification reflects our ongoing commitment to meeting the highest standards of social and environmental performance, transparency, and accountability.

Why We Love This Show

The Natural & Organic Products Europe show, run by Diversified Communications, is a cornerstone event for the UK's natural health industry. It brings together thousands of retailers, buyers, and brands dedicated to natural, organic, sustainable, and ethical products.

For us, it's a valuable opportunity to step outside our office bubble in Hampshire and connect face-to-face with the people who stock and sell our products. These conversations provide us with direct feedback and insights that help us continue improving our formulations and developing new offerings.

As Thomas, our Managing Director, puts it: "Meeting our retailers in person is invaluable. Nothing beats direct conversations about what their customers are looking for and how our products are performing in different retail environments."

Here's a photo of our stand from last year – it was buzzing with good chats, new connections, and (of course) plenty of deodorant testing! We love looking back on these moments and can’t wait to do it all again.

Trade Only Event

Please note that this is strictly a trade-only show, designed specifically for retailers, wholesalers, distributors, and industry professionals. It's not open to the general public.

For Retailers

If you're an independent retailer interested in stocking Salt of the Earth products, you can purchase through A.Vogel or CLF Distribution in the UK. Of course, you can also speak to us directly at the show to learn more about our range and wholesale options.

See You There!

We're counting down the days until we can showcase our family-owned brand, share our passion for truly natural deodorants, and demonstrate why we've been a trusted name in natural personal care since 1993.

Will you be attending the Natural & Organic Products Europe show this year? We'd love to see you at stand F20!

Shop Related Products

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Oud & Bergamot Natural Deodorant Spray 100ML

Indulge in the bold scent of Oud & Bergamot. Smoky, woody oud is lifted with a touch of bright bergamot, creating a fragrance that’s rich, confident, and a little bit mysterious. Even better, this spray is refillable – just top it up with our 300ml Refill Pouches or 500ml Refill Bottles. That means less packaging, more of the bold scent you enjoy. Features and Benefits:✅ 100% Natural Origin Ingredients – With soothing aloe vera.✅ Approved by the Vegan Society and Leaping Bunny.✅ COSMOS Natural Certified – Ensuring high natural origin standards.

£7.49Shop Now

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Oud & Bergamot Roll-On Refill Pouch 225ML

Love your Oud & Bergamot Refillable Roll-On? Top up with our handy Refill Pouch and enjoy the rich, smoky-woody scent with a citrus lift. Each 225ml pouch gives you up to three refills – less packaging, more of the natural deodorant you love. By choosing a refill pouch, you’ll be using up to 85% less plastic compared to buying three new roll-ons (based on packaging weight). A simple swap that helps cut down plastic waste while keeping you feeling confident. 💡 Why Refill?✅ Up to 85% less plastic (vs three new roll-ons, by weight)✅ Easy to use – just pour, refill, and roll✅ Certified COSMOS Natural with botanical extracts✅ Vegan Society registered & Leaping Bunny approved

£17.99Shop Now

Quick View

Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it helps to protect against body odour. Comfortably Dry. Naturally Fresh - Potassium Alum offers a mild astringent feel for drier underarms, while Sodium Lactate helps absorb moisture. A soft parfum harmonises with your natural scent for a fresher aroma. Please be aware this is not part of our refillable range! Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Format: Roll On Deodorant Manufactured in: UK

£6.99Shop Now

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Why We Love This Show

Trade Only Event

Please note that this is strictly a trade-only show, designed specifically for retailers, wholesalers, distributors, and industry professionals. It's not open to the general public.

For Retailers

See You There!

Will you be attending the Natural & Organic Products Europe show this year? We'd love to see you at stand F20!