Our Cosmoprof Adventure: Salt of the Earth's First European Show
By Thomas Laird
Our journey to Cosmoprof Worldwide Bologna marked Salt of the Earth's first European trade show appearance, and what an adventure it was! From travel mishaps to impressive connections, our trip to Italy's premier beauty exhibition certainly didn't fail to amaze.
The Journey Begins...With Challenges!
Any seasoned traveller knows that sometimes the journey is as memorable as the destination itself. Our trip to Bologna proved this point perfectly. With sore feet from miles of walking exhibition halls, a citywide bus strike in Bologna that tested our navigation skills, and even a fire at a substation near Heathrow that knocked out power and caused one team member to hastily book a new flight – we certainly earned our pasta dinners!
Despite these hurdles, our spirits remained high. After all, we're an adaptable bunch at Salt of the Earth. Being a family-run business since 1993, we've learned to roll with the punches while staying true to our values of trust and honesty.
Connecting Across Continents
The beauty of Cosmoprof lies in its international appeal, and we were thrilled to meet companies from across the globe. Our stand welcomed visitors from Ukraine, Mexico, Peru, Lithuania, Armenia, Germany, Brazil, the Dutch Antilles, Denmark – and that's naming just a few!
It was particularly heartwarming to reconnect with many of our existing distributors who've helped bring our COSMOS Natural certified deodorants to international markets. These partnerships have been crucial in sharing our unique range of natural deodorants with environmentally conscious consumers worldwide.
What Caught Visitors' Attention
Feedback from visitors was overwhelmingly positive, with many commenting they "hadn't seen anything like" our products before. Particular highlights included:
