10 March 2025

Salt of the Earth Makes Its Debut at Cosmoprof Worldwide Bologna 2025

By Thomas Laird

We're thrilled to announce that Salt of the Earth will be exhibiting for the first time with our very own stand at Cosmoprof Worldwide Bologna 2025! After visiting with the Department for Business and Trade (DBT) last year and being thoroughly impressed by the scale and opportunities at this prestigious event, we've decided to take the plunge and showcase our award-winning natural deodorants on the global stage.

What is Cosmoprof Worldwide Bologna?

For those unfamiliar with Cosmoprof, it's the world's leading B2B beauty trade show and one of the most influential events in the beauty industry calendar. Founded in 1967, this annual exhibition in Bologna, Italy brings together manufacturers, buyers, distributors, and beauty professionals from over 150 countries, making it a truly international marketplace for cosmetics and personal care innovations.

Cosmoprof is renowned for spotlighting emerging trends, cutting-edge technologies, and formulation advances in the beauty sector. With dedicated pavilions for different product categories including perfumery, cosmetics, natural products, and packaging, it's the perfect platform for brands to connect with international distributors and retailers.

Where to Find Us

If you're attending Cosmoprof Bologna 2025, we'd love to meet you! You can find us at:

Hall 22, Stand A1

We'll be proudly representing British excellence as part of the Great Britain stand, showcasing the best of UK natural personal care alongside other innovative British brands.

What to Expect from Salt of the Earth

This isn't just any trade show appearance for us – we have something special planned! Visitors to our stand will get an exclusive first look at our exciting new product launch (we're keeping the details under wraps for now, but trust us, it's worth the wait).

As the brand with one of the widest ranges of natural deodorant formats and fragrances in the world, we'll be displaying our comprehensive collection of COSMOS Natural certified products, including:

Sprays: Effective protection with a quick-drying formula (lasting 3-5 months with average use)
Roll-ons: Our refillable and traditional options (providing up to 6 months of protection)
Sticks: Convenient, portable protection (lasting around 2-3 months with regular use)
Crystal deodorants: Our original format, offering exceptional longevity (up to 12-18 months with regular use)

Try This Product

Ocean & Coconut Natural Roll-On Deodorant

Introducing Salt of the Earth's Ocean & Coconut Deodorant Roll-On, a fresh blend of oceanic notes with hints of melon, citrus, and coconut. Crafted with 100% natural origin ingredients, including soothing aloe vera, it helps to protect against body odour. Comfortably Dry. Naturally Fresh - Potassium Alum offers a mild astringent feel for drier underarms, while Sodium Lactate helps absorb moisture. A soft parfum harmonises with your natural scent for a fresher aroma. Please be aware this is not part of our refillable range! Ingredients: Aqua, Potassium Alum, Magnesium Chloride, Glycerine, Propanediol, Triethyl Citrate, Aloe Barbadensis Leaf Juice**, Polyglyceryl-10-Laurate, Xanthan Gum, Fragrance (Parfum)*, Sodium Bicarbonate, Galactoarabinan, Sodium Anisate, Citric acid. *Benzyl Salicylate, *Amyl Cinnamal, *Geraniol, *Linalool, *Coumarin, *Citronellol, Limonene, Eugenol, Citral, Cinnamyl Alcohol, Farnesol. *From natural botanical extracts and essential oils. **Organically grown. How To Use: Apply to clean dry underarms. Size: 75ml Format: Roll On Deodorant Manufactured in: UK

£6.99Shop Now

We're particularly proud of our pioneering refillable systems for sprays, roll-ons, and sticks – an initiative we've been championing since 2013, long before refillable packaging became a wider industry trend.

A Family Business with Global Reach

As a family-owned business based in Chandlers Ford, Hampshire, this marks an important milestone in our international journey. Since Thomas took over running the company in 2008 (after his mum, Sally, purchased the business in 2005, with dad Stuart advising on strategy), we've remained true to our core values of trust and honesty while constantly improving our product range through thoughtful iteration.

With an impressive collection of 57 awards and distribution in more than 35 countries worldwide, we're ready to further expand our reach and share our British-made products with new international partners who share our values.

Certified Natural on the World Stage

At a time when transparency around product formulations is more important than ever, we're proud to showcase our COSMOS Natural certified formulations. Unlike many products that simply claim to be "natural" without verification, our entire UK-manufactured range has been independently certified by the Soil Association to the COSMOS Natural standard, providing clear assurance that:

Our products contain 100% natural origin ingredients
No animal testing has been conducted
No GMO ingredients are used
No controversial chemicals are included
No parabens, phthalates, or synthetic fragrances are present
Our entire supply chain has been assessed for environmental impact

This certification requires adherence to strict formulation and manufacturing criteria, with annual audits to ensure continued compliance.

Additionally, all our products are approved by the Vegan Society, certified by the Vegetarian Society, and approved under the Leaping Bunny Programme – the gold standard for cruelty-free cosmetics that goes beyond the basic legal requirements regarding animal testing.

As members of the Living Wage Foundation, we also demonstrate our commitment to fair employment practices alongside our product certifications.

Join Us in Bologna

Are you a distributor, retailer, or beauty professional attending Cosmoprof Worldwide Bologna 2025? We'd love to connect! Stop by Hall 22, Stand A1 to meet our team, learn about our certified natural deodorants, and be among the first to discover our latest innovation.

Not attending but interested in our journey at Cosmoprof? Follow us on social media for updates from the show floor, behind-the-scenes content, and the big reveal of our new product launch.

We look forward to bringing a breath of fresh air (and fresh underarms!) to Bologna this year!

Salt of the Earth natural deodorants are certified 100% COSMOS Natural by the Soil Association, Leaping Bunny approved, Vegan Society approved, and Vegetarian Society approved. All our deodorants are made in our UK factory in Hampshire, with the exception of our crystal deodorants. Founded in 1993, we remain an independent, family-run business committed to creating effective natural deodorants for environmentally conscious consumers.

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Back to all articles

A Family Business with Global Reach

Certified Natural on the World Stage

Our products contain 100% natural origin ingredients
No animal testing has been conducted
No GMO ingredients are used
No controversial chemicals are included
No parabens, phthalates, or synthetic fragrances are present
Our entire supply chain has been assessed for environmental impact

This certification requires adherence to strict formulation and manufacturing criteria, with annual audits to ensure continued compliance.

As members of the Living Wage Foundation, we also demonstrate our commitment to fair employment practices alongside our product certifications.

Join Us in Bologna

Not attending but interested in our journey at Cosmoprof? Follow us on social media for updates from the show floor, behind-the-scenes content, and the big reveal of our new product launch.

We look forward to bringing a breath of fresh air (and fresh underarms!) to Bologna this year!