Everything you need to know about Microbeads
By Smart Marketing

A swift Google search will give you a raft of information on microbeads and why the world is so keen to ban them from personal care and cleaning products, but here are some of the key points you need to know….
What are microbeads?
Microbeads are very small pieces of plastic which manufacturers add to a variety of products to improve their scrubbing power, texture or appearance. They look like tiny balls, some the size of a pin head and some so small they’re invisible to the naked eye.
Why are microbeads bad for the environment?
Taking a single shower using gel containing microbeads can result in 100,000 being washed down the drain. Wastewater treatment plants weren’t designed to filter out such small particles, so the beads end up in rivers, lakes, and oceans. Fish and other marine life ingest the microbeads, which not only damage the health of the animal, but subsequently make their way into our food chain.



