Freshness on the Move: Salt of the Earth Hits the London Underground!
By Jade Dawes
Ever thought your daily commute could use a bit of a refresh? We’ve got you covered (literally)! 🚇🌱 Salt of the Earth is officially taking over the London Underground from 4th to 17th November with our biggest sustainability campaign yet! You’ll find our posters at 10 tube stations, helping you stay fresh naturally as you zip around the city.
What’s the Campaign All About?
This campaign is all about keeping it green—because we believe freshness shouldn’t cost the earth! 🌍✨ As a family-owned brand committed to natural, eco-friendly deodorants, we’re thrilled to spread the word right in the heart of London’s iconic Underground. It’s the perfect way to show busy commuters our refillable deodorants and COSMOS-certified natural ingredients in action.
Why the London Underground?
Because it’s London’s lifeline! Millions of people pass through the Underground every day, from tourists taking selfies at Piccadilly Circus to locals trying to catch that last train home. We wanted to bring a little spark of freshness to their journey, reminding everyone that small swaps—like choosing a natural deodorant—make a big difference for the planet. And let’s be honest, who doesn’t think the tube could do with a little more natural freshness?
Where to Spot Us
We’re making appearances at 10 key stations with two fun, eye-catching poster designs: one featuring our zingy Clary Sage & Mint and the other our dreamy Neroli & Orange Blossom. Look for us here:
- Victoria Line Platform 2 Southbound – Vauxhall
- Northern Line Platform 1 Northbound (Charing Cross Branch) – Euston
- Central Line Platform 2 Eastbound – Shepherd's Bush
- Northern Line Platform 1 Northbound – Elephant & Castle
- Bakerloo Line Platform 4 Southbound – Paddington
- Northern Line Platform 4 Southbound – Camden Town
- Victoria Line Platform 3 Northbound – King's Cross St Pancras
- Bakerloo Line Platform 3 Northbound – Waterloo
- Piccadilly Line Platform 5 Eastbound – Earl's Court
- Piccadilly Line Platform 6 Westbound – Earl's Court
Next time you’re waiting for your train, keep an eye out for us! Whether it’s Clary Sage & Mint giving you a burst of freshness or Neroli & Orange Blossom adding a hint of calm, we’re there to remind you that smelling great and saving the planet can go hand in hand.
Let Us Know If You See Us!
If you spot one of our posters, we’d LOVE to know! Snap a pic, share it on social, tag us, and give us a shout. 📸💬 It’s your chance to be part of our biggest campaign ever and show off your eco-fresh commute vibes. You might even inspire someone else to make the switch to a more sustainable routine!
Join the Movement
This campaign is more than just deodorant—it’s about encouraging Londoners to make small changes that create a BIG impact. 🌱💪 Our refillable deodorants are here to help you cut down on plastic waste, so you can feel fresh and do good. Imagine how much plastic you’re saving just by refilling instead of tossing!
So next time you’re on the tube, keep an eye out for Salt of the Earth. Let’s make the Underground a little greener, one refillable deodorant at a time. Thanks for keeping it fresh with us, London! 🧡
