We all want our beauty and personal care products to be kind to animals. While UK and EU laws already prohibit animal testing for cosmetic ingredients and finished products, not all "cruelty-free" claims offer the same assurance. That's where Leaping Bunny approval from Cruelty Free International comes in—it represents a commitment that goes beyond legal requirements.

At Salt of the Earth, we've always believed cruelty-free means absolute transparency and accountability. That's why we proudly display the Leaping Bunny logo, the globally recognised gold standard for cruelty-free cosmetics, personal care, and household products.

What Makes Leaping Bunny Different?

Companies must adhere to strict Leaping Bunny criteria both to achieve and maintain approval. Most other non-animal testing schemes rely solely on company declarations without independent verification. Such declarations often overlook ingredient and raw material testing and do not guarantee future commitments from suppliers.