Collaboration Over Competition: When Natural Deodorant Brands Unite
By Thomas Laird
On National Deodorant Day of all days (29th April), we had the pleasure of welcoming Brett Sanders, founder of The Natural Deodorant Co., to our warehouse in Hampshire. While technically we operate in the same market space, our meeting highlighted something we deeply believe in at Salt of the Earth: there's room for all of us in the natural personal care movement.
Supporting Fellow Natural Pioneers
The Natural Deodorant Co. is a fellow UK-based, family-run business that shares many of our values in creating body-friendly products without compromising on effectiveness. Like us, they're committed to offering alternatives to conventional deodorants, helping consumers make more informed choices about what they apply to their skin.
As Brett aptly put it in his social media post about the visit: "When you look at the size of the deodorant market overall compared to the number of people using natural alternatives, there's plenty of opportunity for all of us. Supporting each other is easily the better choice."
We couldn't agree more. The conventional deodorant market is vast, and those of us offering natural alternatives are working together to raise awareness about ingredient transparency and gentler formulations.
Warehouse Upgrades and Sustainable Practices
Our recent meeting came about as we've been upgrading our warehouse facilities to improve efficiency. Our move to a new unit has meant implementing very narrow aisle racking systems and specialised trucks to maximise space and operational efficiency.
