Wrapping Up 2024 with Salt of the Earth!
By Jade Dawes
What a year it’s been! From exciting global trade shows to sustainability milestones and award-winning achievements, 2024 has been a year of growth, innovation, and connection. Here’s a closer look at what we’ve accomplished together with your support.
🌍 Expanding Globally
This year, we brought Salt of the Earth to new audiences at major trade shows in Ireland, Italy, and Dubai. These events were fantastic opportunities to share our ethos and introduce our COSMOS-certified natural deodorants to people around the globe.
Closer to home, we expanded into 230 Holland & Barrett stores across Benelux—a huge step forward in making our products more accessible to customers in Belgium, the Netherlands, and Luxembourg. Thank you for being part of this exciting journey!
🌿 Sustainability at the Heart of Our Brand
Sustainability is the cornerstone of everything we do, and 2024 saw some major strides:
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100% Prevented Ocean Plastic Bottles: All our bottles are now made from plastic that would otherwise pollute the ocean. This initiative has helped reduce waste and supports a circular economy.
- A New HQ for Growth: This year, we moved into a larger headquarters, giving us more space to grow and support our expanding team and product line. It’s a significant step forward as we continue to scale and reach new heights!
And in a first for our brand, we proudly showcased Salt of the Earth to millions of commuters through our London Underground campaign. It’s been incredible to see our message reaching so many people!
✨ Fresh New Scents
This year, we introduced two new deodorant scents that quickly became customer favourites:
