Does Having Fewer Ingredients in a Cosmetic Mean it’s More Natural?
By Lucy Whittlestone

Does the Quantity of Ingredients in a Cosmetic Have Any Bearing on How Natural the Product Is?
The notion that fewer ingredients in a cosmetic product automatically make it more natural doesn’t necessarily hold true. The term “natural” refers to how the ingredients are sourced (from nature rather than synthesised) rather than the number of ingredients a product contains. Let’s break this down further in the context of UK and EU regulations and market practices.
Definitions and Regulations
In the UK, the terms “natural” and “organic” in cosmetics are not as strictly regulated as they are for food products. This means products marketed as natural may vary widely in their ingredient profiles. Consumers can make informed choices by reading ingredient lists and understanding product labels.
Certification Marks
For a more reliable indication of a cosmetic product’s natural ingredients, look for certification marks from recognised organisations. In the UK, certifications like COSMOS from the Soil Association provide assurance that a product meets strict guidelines regarding the natural origins of its ingredients.
Ingredient List
A shorter ingredient list doesn’t necessarily imply natural ingredients; it simply means fewer components are used. These could be all-natural, all-synthetic, or a mix. Conversely, a long ingredient list doesn’t mean a product is synthetic; it may contain various natural oils, extracts, and essences.